Rather than interacting primarily with individual, end user customers, do you find your organization trying to sell to other organizations? Business-to-business selling, commonly referred to as B2B, requires distinct strategies and and different marketing approaches than business-to-consumer, or B2C, focused organizations.
A marketing approach in the B2B market is quite different from a B2C approach. The table below provides a quick overview regarding some of the general differences:
Business marketing requires a consultative mindset and strategically focused approach. Understanding how to approach the B2B market to effectively position your organization’s products and services extends beyond creating social media pages and sponsored ad campaigns. If you would like to discuss ways to better market your business, fill out the form below to request an initial consultation.